BLUE CROSS
POSE FOR A CAUSE - FASHION CAMPAIGN
The Blue Cross organization is helping children who have had a rough start in life. We wanted to support that, so we made a fashion campaign aimed towards getting people to understand, that shopping for clothes in Blue Cross second-hand stores doesn't mean, that you have to compromise the style and look. Shop sustainable, shop for a cause. That was the message.
Service
Creative campaign
Creative direction
Creative production
Client
Blue Cross Denmark
Year
2021
The team
Creative direction: Gustav Emil Loft & Arian Dadgar
Photography: Emil Grejsen
