BLUE CROSS
POSE FOR A CAUSE - FASHION CAMPAIGN

The Blue Cross organization is helping children who have had a rough start in life. We wanted to support that, so we made a fashion campaign aimed towards getting people to understand, that shopping for clothes in Blue Cross second-hand stores doesn't mean, that you have to compromise the style and look. Shop sustainable, shop for a cause. That was the message.

Service

Creative campaign

Creative direction

Creative production

Client

Blue Cross Denmark

Year

2021

The team

Creative direction: Gustav Emil Loft & Arian Dadgar

Photography: Emil Grejsen