WE CREATE YOUR VIEW TO THE WORLD
We have worked closely with Vrøgum windows for over a year, where we have been the lead agency for their rebranding. The company's heritage and core values were found in collaboration with Vrøgum, and we made their brand book. After that, we made sure that these values is the ones being communicated to the world. We then wrote, shot, and produced their brand film, to further project their DNA. Now, it is a matter of communicating to the right costumers, where we have been a key part of advising the company, and coming up with on-brand solution to their digital marketing.
Creative direction: Gustav Emil Loft & Arian Dadgar
Videography: Bailey Wilday
Vrøgum came to us with a challenge. Revive the brand in a way, that doesn't compromise their heritage and brand DNA. The brand was getting lost, and they needed to find their place in the market.
We dug deep for this one, finding into the companies core values, and created a narrative surrounding the brand, making it accessible to the public eye. To truly reflect the things we came up with, we then produced their brand film, making Vrøgum a true leader in their space when it comes to design, quality, and responsability.
The Brand film
For the brand film, we went to the birthplace of Vrøgum. To the most western part of the Danish coast. This allowed us to capture raw nature and truly connect Vrøgum to exactly that. Furthermore, we had the idea of telling the story through an employee at the company, connecting the story to the core of Vrøgum - the workers.